Selling2Scale™

Strategic resourcing for maximum impact.

In today's marketplace, pharmaceutical sales directors face complex challenges in determining how best to commercialize their products. The simple question of "how many sales representatives do I need?" has been replaced by more involved questions about how to reach customers through the most effective channels and with optimum timing. To address these questions, inVentiv Selling Solutions offers a new strategic sales outsourcing model that fits each product's unique needs. Meet Selling2Scale™.

What is Selling2Scale?

Selling2Scale is not simply sales support—it is an innovative approach to defining, planning and meeting a product's business goals. Using proprietary methodology to identify the true product opportunity, Selling2Scale goes beyond the traditional headcount models. It leverages a mix of sales, marketing and channel optimization to deliver real value in the form of relevant and responsive resourcing.

Using the Selling2Scale model as a guide, the inVentiv Selling Solutions team then applies its expertise to coordinate resources in a truly integrated and customized way to maximize the product's commercial success. In doing so, we draw upon the full breadth of personal and virtual sales and marketing resources across inVentiv.

Whether your company is launching a new therapy, aiming to boost market position, or simply trying to sustain product growth, Selling2Scale helps you overcome product challenges and achieve business success.

To learn more about Selling2Scale, please email selling2scale@inventivhealth.com.