Market Research

In the healthcare industry, many companies have access to data, but very few have the expertise to assess and interpret the information and deliver actionable insights.

With capabilities which span from new product planning to patent-life extension strategies, inVentiv provides the appropriate market research support to achieve objectives at any point in your product's lifecycle.

inVentiv offers a full service market research capability with unmatched qualitative and quantitative resources including:

• A Physician Network of more than 500,000 physicians, who can be accessed quickly for qualitative and quantitative research;
• A proprietary network of over 11,000 payer advisors;
• A patient longitudinal database to identify and survey patients with precision;
• MPA^™ (Metropolitan Area Promotional Audit), the industry's largest competitive promotion audit customized to client targets, geographies and segments; and
• Rapid Recall^™, a proprietary tool used to monitor and measure sales force message effectiveness.

Our broad range of qualitative, quantitative, and integrated research services support our clients' ability to make critical decisions throughout the product lifecycle.