FlightPath^™

Top-flight professionals for any and
every stage of your commercialization journey

Shepherding a new discovery from the laboratory to the marketplace is a journey of extraordinary challenge and complexity. It requires a tremendous array of skills, knowledge and insight. To help innovative organizations move their products through the many phases of commercialization, inVentiv Health created FlightPath^™ — a customized platform for commercialization planning and implementation.

FlightPath is an integrated service offering intended to maximize the value of your asset, while drawing upon the experience of top marketing, sales and commercialization experts. FlightPath helps healthcare executives navigate the process with confidence, regardless of whether their product is in early development, re-launching after being on the market for years, or somewhere in between.

FlightPath is a flexible, comprehensive commercialization platform designed to deliver both unparalleled strategic planning expertise and exceptional execution. Backed by inVentiv Health's range of best-in-class capabilities, FlightPath provides a single point of contact for clients who need support across any of four key disciplines:

• Strategic Product Planning, where we help clients to define the business opportunity, establishing positioning, and setting goals, strategies and priorities.
• Tactical Planning, where we construct detailed plans and commercialization tactics, including timelines, budgets and roles and responsibilities of team members;
• Implementation, including execution of the plan's tactics from communications and medical education to selling teams and sales support; and
• Monitoring and Reporting, providing continuous tracking and progress reports, including any necessary adjustments and modifications.

Each FlightPath engagement is navigated by a "co-pilot" who serves as the central point of contact for our client partners. Co-pilots are experienced, savvy inVentiv marketing professionals with an average of more than 20 years of industry experience in commercial plan development and execution.

Regardless of where you are in the commercialization journey, FlightPath can help you chart the course to product success. Click here for a FlightPath brochure, or email us today at flightpath@inventivhealth.com to learn more.