Ventiv Access Group

At one time, good channel distribution and a strong share of voice were the most important factors driving product share. With fewer blockbusters, greater generic competition, decreased resources, increased government regulation and pricing pressures, gaining product access has never been more challenging.

In today's market, you need the expertise of Ventiv Access Group to strategically price and position your product for successful market penetration. The experienced VAG professionals have the industry knowledge to help you successfully navigate through the managed markets, trade and government channels with a full suite of services so that you can maximize your product sales throughout the life cycle of your brand.

Consider these services:

• Strategic Pricing and Formulary Positioning
• Contract Development - Trade/Managed Markets/Institutional/Government
• National and Regional Key Account Implementation and Management
• Managed Markets Training - Sales, Marketing, and Account Management Personnel
• Comprehensive Customer Marketing Plans
• Strategic Account Management Planning and Execution
• Acquisition Due Diligence - Product and Company
• Portfolio and Product Life Cycle Management
• Strategic Alignment of Sales, Marketing, and Account Management Objectives
• Payer Mix Analysis at the Product or Portfolio Level
• Federal Supply Schedule Contract Implementation
• Medicaid State Representation
• Financial Impact Models
• Product Launch Management
• Managed Markets Research - Quantitative and Qualitative

Whether you engage one or several of these services, the Ventiv Access Team will work with you to develop a customized plan to meet your product/portfolio needs and achieve your business objectives.

For more information, contact:
Sam Malik
Executive Vice President
inVentiv Advance Insights
smalik@inventivhealth.com